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Hospital Marketing: Using ER Wait Times as a Marketing Tool
Some hospitals are using new technology to communicate ER wait times. In the October 12, 2009 issue of Advertising Age , Abbey Klaassen wrote about HCA hospitals in south Florida using...
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Hospital Marketing: Competing with Smaller Ad Budgets
Social media has leveled the playing field and made it possible for marketers with smaller budgets to compete effectively. There is a lot of talk these days about brands that have large budgets being...
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Hospital Marketers Should Learn From Retailers: Holidays are Social (Media)
Over half of national retail advertisers embraced social media as part of their media mix for the 2009 holidays. Just two years ago, only 4% of national retail advertisers utilized social media in...
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Hospital Marketing: A Decade of Change – Behind Us and Ahead of Us
The changes that have occurred during the past 10 years are amazing! The 2000′s have been a remarkable decade for consumers. And the marketing implications are enormous. Josh Bernoff of...
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Hospital Marketing: Online Video a Turn Off?
Research indicates that up to 25% of web viewers click off of pre-roll video. Consumers do not want to watch a video before they can get to the information they want. A recent study by video...
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Hospital Marketing: Social Media Increases TV Audience
Television networks are using social media to enhance their audiences. And the ratings prove that it’s working. Television networks have seen the audiences for their live shows declining over the past...
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Hospital Marketing: Which Patients are Using Twitter?
A look at last week’s most tweeted brands shows that Twitter users are all across the board and hard to define. They come in all shapes and sizes. Advertising Age and What We Trend have...
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Healthcare Marketing: To Reach Moms We Have to Get Smart…Phones That Is
Becoming a mom triggers more dependence on smart phones. A young woman has a baby. And gets a smartphone. That desk computer or laptop is pretty hard to manage with a baby on your hip. And...
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Healthcare Marketing: Social Media Rule One – Start Small
Success in social media is not necessarily having a complex social media strategy with multiple tactics – but it’s doing ONE thing well. The pressure is on. Social media is here and here to stay. It...
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Healthcare Marketing: New Research on Effective Advertising
It’s been said that half of the advertising we do is wasted. Research proves that’s true. But which half? Research conducted by Gerald Tellis and colleagues, and reported in Advertising Age,...
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